DATA USAGE POLICY

1. GENERAL INFORMATION

This policy describes how Loopost collects, uses and protects the data it receives from users and connected social media platforms, including Facebook and Instagram.

We are committed to protecting your privacy and being transparent about how we use your data.

2. DATA WE COLLECT

User Account Data

  • Name and surname
  • Email address
  • Billing information
  • Configuration preferences
  • Platform usage history

Social Media Data

We only collect the data you explicitly authorize during the account connection process.

  • Basic profile information (name, profile picture)
  • Secure access tokens (not passwords)
  • Publication metadata (date, time, platform)
  • Basic engagement statistics (when available)

Usage Data

  • Platform activity
  • Content you publish
  • Scheduling settings
  • Service interactions

3. HOW WE USE THE DATA

We use your data exclusively to:

  • Service provision: Publish content on your connected social networks
  • Account management: Maintain your account and preferences
  • Communication: Send important notifications about the service
  • Service improvement: Analyze usage to improve the platform
  • Technical support: Resolve issues and provide assistance
  • Legal compliance: Comply with applicable legal obligations

4. SPECIFIC USE OF FACEBOOK/INSTAGRAM DATA

Important Information about Meta Platforms

By connecting your Facebook and Instagram accounts, you authorize Loopost to:

  • Publish content on your behalf on the connected platforms
  • Access basic profile information (name, photo)
  • Read metadata from your existing publications
  • Manage comments and responses (according to granted permissions)

Important limitations: We do not access private messages, friend information, or sensitive data. We only use the permissions you explicitly authorize.

5. DATA SHARING

We do not sell, rent or share your personal data with third parties, except in the following circumstances:

  • With your explicit consent
  • Service providers: Only those necessary to operate our service (hosting, payments, analytics)
  • Legal compliance: When required by law or competent authorities
  • Rights protection: To protect our rights, property or security

6. DATA SECURITY

We implement technical and organizational security measures to protect your data:

  • SSL/TLS encryption in all communications
  • Secure storage on AWS servers with security certifications
  • Restricted access to personal data only to authorized personnel
  • Regular security audits
  • Encrypted backups
  • Continuous security monitoring

7. DATA RETENTION

Account Data

Retained while you maintain an active account and up to 5 years after cancellation for legal compliance.

Social Media Data

Deleted immediately when you disconnect an account or cancel your subscription.

Usage Data

Retained for 2 years for analysis and service improvement.

Billing Data

Retained for 7 years for tax compliance.

8. YOUR RIGHTS

You have the following rights regarding your data:

  • Access: Request information about what data we have about you
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request the deletion of your data
  • Restriction: Restrict the processing of your data
  • Portability: Receive your data in structured format
  • Objection: Object to the processing of your data
  • Withdrawal: Withdraw given consent

To exercise these rights, contact us at: support@loopost.io

9. INTERNATIONAL TRANSFERS

Your data may be processed in countries outside the European Economic Area (EEA). In these cases, we guarantee that:

  • Destination countries have an adequate level of data protection
  • We use EU-approved standard contractual clauses
  • We implement additional security measures when necessary

10. CONTACT

For any questions about this data usage policy:

  • Email: support@loopost.io
  • Address: Pasaje del Lucero, 18, Torre del Mar, 29740, Málaga (España)
  • Control Authority: Spanish Data Protection Agency (AEPD)

Last updated: January 15, 2025

For data usage inquiries, contact us at support@loopost.io